


Check out this video from the brand's founder!
Founded by Denise Hill
Affirmation Effect is a lifestyle brand that blends positive affirmations with high-quality products to uplift, inspire, and empower. From affirmation candles to apparel, each item is crafted to promote self-love, confidence, and intentional living. Rooted in faith, community, and creativity, we believe in spreading light - one word and one product at a time.