Real Support Looks Like This
shopredbag exists to champion, strengthen, and spotlight diverse brands.
Explore Our Top Products
Meet The Faces Behind Our Brands
Find Your Perfect Summer Bag With PIXIE MOOD!
Scroll, Shop, Repeat.
What's at stake for the brands...
Your Dollars Have Power
Diverse entrepreneurs make critical contributions to our economy generating nearly $2 trillion in revenue each year. However, an equity gap remains between diverse and non-diverse-owned businesses. By closing this opportunity gap, there would be an increase of $6.3 trillion to the U.S. economy and an increase in the number of U.S. diverse-owned firms from 9.7 million to 12.3 million.
Founder Spotlight
Kim Roxie, founder of LAMIK Beauty.
We launched LAMIK to give you what you want — and what you deserve: makeup made with safe, natural and organic ingredients. Our collection reveals the beauty of women like you!
Just browsing? We love that for you.
What is shopredbag?
Why did we make shopredbag?
In response to major retailers rolling back DEI initiatives and the resulting consumer activism, we built shopredbag to empower and elevate the brands and founders people truly believe in.
How does it work?
Look through our curated collection of everyday goods and shop directly from diverse brands. When you shop on shopredbag, you're not just buying a product—you’re supporting real people and small businesses.
Hear From Our Founder
“Shopredbag isn’t just a marketplace—it’s a movement, opening new doors for diverse brands and championing culture and resilience, no matter how the retail world changes.” Candi Carter, CEO and Co-Founder, shopredbag
Shop Securely
We use trusted, encrypted payment systems to keep your personal and financial information protected. If something goes wrong—we’ve got your back. Our support team is always here to help make things right.
Stay in the loop!
Subscribe to our newsletter for exclusive deals, new arrivals, and insider shopping tips—delivered straight to your inbox.