Her Scent Roll On Oil

Her Scent Roll On Oil

DOJO

Price: $49.00
Alicia Tote II - Black

Alicia Tote II - Black

PIXIE MOOD

Price: $110.00
MVS Premium No Show Socks - 3 Pack

MVS Premium No Show Socks - 3 Pack

CLOUD

Price: $35.97
The Fifty Fine Crew

The Fifty Fine Crew

Fitness Snob

Price: $18.00
Canvas Bag

Canvas Bag

African American Expressions

Price: $35.00
Aztec | The Pharaoh Collection

Aztec | The Pharaoh Collection

Vontelle Eyewear

Price: $150.00
Printed Umbrella

Printed Umbrella

African American Expressions

Price: $30.00
Lavender Vanilla Shea Body Butter

Lavender Vanilla Shea Body Butter

Hanahana Beauty

Price: $32.00

the faces behind shopredbag

Eugenia Jacobs

Reggie Kelly

Nicole Ari Parker

Elizabeth Sutton

Rob Robinson

Skylar Melrose

Nekol and Kia

Kenneth Duncan

Domonique Brown

Jessica Taylor

Mike Snow

Patrice Chapelle

Brittny Horne

Tracey McGhee

LaToya Stirrup

April Ryan

Lawana Williams

Dr. Melodie

Brittany Bygrave

Donna and Deborah Taylor

April Showers

Ariel Young

Telicia Bunch

Kim Roxie

Tracy Vontelle Green

Kimberly Turner

Gregory Perkins

Melissa Lockhart

Ashleigh Evans

Jack Nekhala and Michael Nusinkis

Gloria Williams

Lathay Pegues

Ameka Coleman

Temprance Williams-Bell

Joanne Thomas

Denise Hill

Allison Robinson

Yolanda Crawford

Rhonda Daniels
    Brooklyn Crossbody

    Brooklyn Crossbody

    PIXIE MOOD

    Price: $105.00
    Rae Crossbody

    Rae Crossbody

    PIXIE MOOD

    Price: $75.00
    Gianna Crossbody - Pink

    Gianna Crossbody - Pink

    PIXIE MOOD

    Price: $95.00
    Gianna Crossbody - Black

    Gianna Crossbody - Black

    PIXIE MOOD

    Price: $95.00
    Alicia Tote II - Pebbled Mustard

    Alicia Tote II - Pebbled Mustard

    PIXIE MOOD

    Price: $110.00
    Alicia Tote II - Pebbled Coconut Cream

    Alicia Tote II - Pebbled Coconut Cream

    PIXIE MOOD

    Price: $110.00
    Alicia Tote II - Black Pebbled

    Alicia Tote II - Black Pebbled

    PIXIE MOOD

    Price: $110.00
    Alicia Tote II - Ice Blue

    Alicia Tote II - Ice Blue

    PIXIE MOOD

    Price: $110.00

    what do the numbers say?

    Diverse entrepreneurs make critical contributions to our economy generating nearly $2 trillion in revenue each year. However, an equity gap remains between diverse and non-diverse-owned businesses. By closing this opportunity gap, there would be an increase of $6.3 trillion to the U.S. economy and an increase in the number of U.S. diverse-owned firms from 9.7 million to 12.3 million.

    OUD

    OUD

    Cologne Butter

    Price: $45.00
    1-2-3 Starter Kit

    1-2-3 Starter Kit

    Footnanny

    Price: $80.00
    Essential Toilet Paper 12 Single Roll Box

    Essential Toilet Paper 12 Single Roll Box

    Leafy Products

    Price: $22.99
    Berry & Bough Luxury Room & Linen Spray

    Berry & Bough Luxury Room & Linen Spray

    Pivotal Moments

    Price: $36.00
    Blood Orange Scented Candle

    Blood Orange Scented Candle

    Lomar Farms

    Price: $42.00
    Radiant C Serum

    Radiant C Serum

    Natural Radiant Life

    Price: $60.00
    Amber Vanilla Shea Body Butter

    Amber Vanilla Shea Body Butter

    Hanahana Beauty

    Price: $32.00

    why does it matter?

    Grant programs have dried up. Big corporations have stepped back from DEI commitments. It's harder and tougher than ever. That's why you support matters. When you shop, shopredbag. You're voting with your wallet. You're saying yes to representation, quality craftsmanship, and diversity.
    Mike Snow Founder of Cologne Butter
    With the recent rollbacks, the spotlight has shifted and the opportunities have shrunk. For small businesses, these changes aren't just political. They're very personal. They affect how we're funded and how we're supported. To our community, your support matters now more than ever before.
    Ariel Young Founder of Copper and Brass Paper Goods
    Black women build what the world needs. We drive trends. We create culture. We innovate industries, including fashion. We are continuously asked to do more with less. I refuse to let DEI Rollbacks define my brand's future.
    Telicia Bunch Founder of Lorrel
    Recently, major retailers have started rolling back their commitments to diversity, equity and inclusion. These changes directly affect small businesses like ours, limiting opportunities for growth and visibility, and making the marketplace a lot less vibrant.
    Jack Nekhala Co-Founder of Bed Scrunchie
    We are moving the needle in the right direction. There is an appetite to support underrepresented brands like mine, and without some of these initiatives, we just won't get seen. It means the world to us when you make a purchase from small brands like ours, so thank you so much.
    Tania James Founder of Sure Grip Kitchen Towels
    We create candles, apparel and accessories that do more than look good. They speak life. When you support us, you're not just buying a product, you're joining a movement that is rooted in hope, healing, and affirmation.
    Denise Hill Founder of Affirmation Effect
    The recent rollbacks of diversity, equity and inclusion initiatives have profoundly affected my small, black- owned business. You're not just buying food, you're joining a movement, and we are so happy that you are here.
    Joanne Thomas Founder of Chef Joanne Thomas
    Our need for high-quality, science-backed skincare hasn't changed, and our buying power—it is stronger than ever. That's why platforms like shopredbag matter. They make space for brands like ours—brands that see you, celebrate you, and create for you.
    Rhonda Daniels Founder of Natural Radiant Life
    We're really concerned about moving into the future and what that means for our business. So we really need you to shop small with us and just know that you are supporting a mother of four and her family. It's very important now to know exactly where your money is going.
    Ashleigh Evans Founder of InBooze
    We have to choose us. We have to come together and create our own Wall Street, like we did before. And they will come running, because when we circulate the dollars within our own community, and we create for ourselves, then they're gonna want a piece of that like they did before.
    Tracy Vontelle Green Co-Founder of Vontelle Eyewear
    My message to shoppers is: vote with your dollars. Shop from brands that you want to see successful. Don't shop at places that make you feel like an afterthought. Like, oh yeah, you can come.
    Kim Roxie Founder of LAMIK Beauty
    Please shop small. Your dollars generally have a direct impact on the livelihood of small business owners, as well as their longevity.
    Melissa Lockhart Founder of Melda Mode
    Small businesses like mine really rely on customers who believe that the support of the small businesses matter, and it truly does. So we appreciate you for recognizing the unique value that we bring to the table, and I just ask that you continue to do that.
    Tracey McGhee Founder of Ms. Jetsetter
    Whatever the outcome [of DEI rollbacks], we will continue to push forward and knock on the doors of opportunity. Thank you to those who believe in us and have been along on this journey.
    Lathay Pegues Founder of JohnTom's Barbeque
    When we talk about the DEI rollbacks, realize that they have real impact on real founders, real brands and real families. But we're not victims, because we have solutions like shopredbag.
    LaToya Stirrup Founder of Kazmaleje
    I was there championing in Washington DC, speaking about the disparities that we face as Black women founders, and how things can be better and improved. And here we are, shopredbag is here.
    Ashunta Sheriff-Kendricks Founder of Ashunta Sheriff Beauty
    I understand the severity of what rolling back diversity, equity, and inclusion means to brand owners that look like me, and have products that also look like us. So, SHOP Black businesses. Just like you shop all other brands, shop Black businesses.
    April Showers Founder of Afro Unicorn
    The recent DEI rollbacks have had us reassessing some of our goals for partnership. We no longer want to align with businesses that don't reflect our values.
    Melissa Lockhart Founder of Melda Mode
    When you look at [Alice 505], hopefully you feel connected to it like I do, and you see history in it.
    Allison Robinson Founder of Alice | 505
    The very DNA of our company is grounded in empowerment in our community. In fact, in our children.
    Dr. Lisa Founder of Fresh Dolls
    This is your opportunity to invest, support, spend, buy with black founders who have created products designed for you. We don't have to let them have the last word. We've got each other to show up and support by shopping
    LaToya Stirrup Founder of Kazmaleje
    Fitness Snob crew socks were designed for women who take their fitness and their fashion seriously, because the right details make all the difference. Just like diversity, strength, and innovation.
    Kimberly Turner Founder of Fitness Snob
    The D.E.I. rollback has been tough on a lot of beauty brands that are female. It makes it incredibly hard for us to get grants. It's been difficult in general. Thank you for supporting us during this time.
    Tanya Oziel Founder of Bime Beauty
    Seeing these DEI rollbacks has been absolutely devastating, from removing funding opportunities for black-owned businesses like mine, to limiting the accessibility of our products in stores, minority owned businesses are being targeted like never before.
    Yolanda Crawford Founder of #EndTheSteretypes
    Your support fuels [our] mission, ensuring that every black woman has access to beauty that's safe, that's empowering, and that they would love. Thank you.
    Dr. Melodie Davis-Bundrage Founder of LUV + CO.

    real support looks like this

    shopredbag exists to champion, strengthen, and spotlight diverse brands

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    the founder spotlight

    Nicole Ari Parker, founder of Gymwrap

    "The idea for Gymwrap came to me in 2011, when I noticed a common excuse emerge among busy, everyday women (myself included) about why they couldn't work out: their hair."

    View Collection
    Founder
    Daydream, Juniper Bandi+ 2.0 2-Pack

    $24.95

    Daydream, Juniper Bandi+ 2.0 2-Pack

    The Pony 2.0

    $27.95

    The Pony 2.0

    Full Triangle Gymwrap 2.0

    $27.95

    Full Triangle Gymwrap 2.0

    what is shopredbag?

    why did we make shopredbag?

    In response to major retailers rolling back DEI initiatives and the resulting consumer activism, we built shopredbag to empower and elevate the brands and founders people truly believe in.

    how does it work?

    Look through our curated collection of everyday goods and shop directly from diverse brands. When you shop on shopredbag, you're not just buying a product—you’re supporting real people and small businesses.

    our founder

    Candi Carter, CEO of Cistus and 30+ year television producer, felt compelled to support underrepresented brands after watching disturbing news stories and social media outrage over the impact the DEI rollbacks were having on small inclusive businesses

    shop securely

    We use trusted, encrypted payment systems to keep your personal and financial information protected. If something goes wrong—we’ve got your back. Our support team is always here to help make things right.