real support looks like this
shopredbag exists to champion, strengthen, and spotlight diverse brands

Diverse entrepreneurs make critical contributions to our economy generating nearly $2 trillion in revenue each year. However, an equity gap remains between diverse and non-diverse-owned businesses. By closing this opportunity gap, there would be an increase of $6.3 trillion to the U.S. economy and an increase in the number of U.S. diverse-owned firms from 9.7 million to 12.3 million.
the founder spotlight
"The idea for Gymwrap came to me in 2011, when I noticed a common excuse emerge among busy, everyday women (myself included) about why they couldn't work out: their hair."
In response to major retailers rolling back DEI initiatives and the resulting consumer activism, we built shopredbag to empower and elevate the brands and founders people truly believe in.
Look through our curated collection of everyday goods and shop directly from diverse brands. When you shop on shopredbag, you're not just buying a product—you’re supporting real people and small businesses.
Candi Carter, CEO of Cistus and 30+ year television producer, felt compelled to support underrepresented brands after watching disturbing news stories and social media outrage over the impact the DEI rollbacks were having on small inclusive businesses
We use trusted, encrypted payment systems to keep your personal and financial information protected. If something goes wrong—we’ve got your back. Our support team is always here to help make things right.
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