ThatsSmoooth

Founded by Miguel Martinez

ThatsSmoooth is luxury grooming, made for multicultural men of color. We’re rooted in culture and crafted for textured hair & melanated skin. Combining skincare and grooming into one - delivering proven results that save time and elevate confidence.

* Luxury grooming that actually performs.
* Designed for coils, waves & textured hair.
* Natural, multi-tasking formulas with real results.
* More than grooming—it’s culture, style & power.