The Look By Joi

Founded by Joi Mebane

For over 22 years, Joi Mebane has been a pioneer in the beauty industry, transforming and inspiring women with her luxurious products and expert brow techniques. She launched her namesake brand, The Look By Joi, in 2003, setting the standard for effortless, flawless beauty. Beyond beauty, Joi has built a lifestyle that blends entrepreneurship, luxury, and self-care. While sourcing and designing products for The Look By Joi, she traveled the world, experiencing high-end beauty, wellness, and leisure firsthand. This inspired her to embrace travel not just for business, but as a form of self-care, encouraging other beauty professionals to create businesses that allow them the same freedom.