The Rad Black Kids

Founded by Thulani Maghlabezulu Ngazimbi

The need for this brand grew out of a desire from the founder to see faces that reflect his in action sports. The Rad Black Kids initially began building longboards with riders in mind by utilizing the best "rider oriented" boards. As time went by, and longboards flew off the shelves The Rad Black Kids took the same principles of quality, durability and longevity, and applied them to our first clothing collection in 2015. With each season, the goal of each collection was to create immersive story telling experience. The founder felt as though the garments could tell stories from his home country of Zimbabwe, and stories of Africans in the diaspora. Each piece could be an "soldier" on this crusade of shattering monoliths.