Toned by BaggedEm

Founded by Julia and Cornelia Gibson

Toned by BaggedEm is a Black, women-owned wellness brand focused on creating products with images of everyday women, men, and children of color. The art on our products is drawn by our mother, based on descriptions of people we know and love—people that may not fit society's ideal image of wellness but are relatable and inspiring nonetheless. Our products aim to evoke confidence and promote inclusion, serving as an invitation for people of color to join the wellness space.