The rollback of DEI initiatives at major retailers has sparked a wave of activism. Many consumers are seeking new ways to support the brands and founders they believe in. We built shopredbag in response to this outcry.

Look through our curated collection of everyday goods and shop directly from diverse brands. When you shop on shopredbag, you're not just buying a product—you’re supporting real people and small businesses.

“shopredbag is more than a marketplace—it’s a movement. At a time when so many doors are closing for diverse brands, we’re building a new one. Our mission is to ensure that culture and resilience continue to thrive, no matter how the retail landscape shifts.” Candi Carter, CEO and Co-Founder, shopredbag

We use trusted, encrypted payment systems to keep your personal and financial information protected. If something goes wrong—we’ve got your back. Our support team is always here to help make things right.